Management Profiles

Perry Kivolowitz
Chief Technology Officer

Perry Kivolowitz received an Academy of Motion Picture Arts and Sciences Technical Achievement Award in 1996 for his design and invention of shape based warping and morphing (Elastic Reality®). As the founder and President of Elastic Reality, Inc. (nee ASDG, Inc.), Perry guided and oversaw the development of that company's award winning products including Elastic Reality, No Strings Attached™, LFX™, Art Department Professional (ADPro) and others. As a Senior Consulting Engineer with Avid Technology, Perry oversaw the Elastic Reality Technology Center and helped shape a number of Avid® products.

Since then, Perry has been a Professor of Computer Science at the University of Wisconsin, and the founder and President of Hypercosm, Inc., a provider of highly interactive 3D simulations for Web based customer care applications.

A coder by training, Perry’s job at Profound Effects is to think about stuff that you don’t know you need yet. He accomplishes this feat of tricky temporal technology transfer by doing something novel…he listens to customers.

Paul Miller
VP of Engineering

Paul Miller was the principal engineer behind the IRIX® version of Elastic Reality. He wrote several other IRIX effects applications including No Strings Attached, a 64-bit wire and scratch removal system, and Image Independence®, a batch image format converter. After Elastic Reality, Inc. was acquired by Avid Technology, he designed Avid's AVX™ plugin architecture, and was project lead for Avid Marquee®, their OpenGL®-based 3D title animation system.

Paul has extensive experience in cross-platform design, user-interface design, software architecture, and computer graphics. His languages of choice are C++ and Python.

Dan Sterling
Chief Dough Raiser

Mr. Sterling has extensive start-up and franchise experience. From 1992 to present, he was founder and CEO of Breadsmith, an award winning franchised national chain of European bread stores. He received the baking industry leadership and quality award in 1996. In 1987, he founded ATS, Inc, a database company that processes rental applications for landlords and realtors nationwide; he currently serves as a director. In 1983, he founded TV Magazine Network, which was an innovative one-ad, one-order, one-invoice network of the 80 largest newspaper TV magazines in the country. Mr. Sterling worked in consumer packaged goods brand management for Ore-Ida Foods from 1981 to 1983. He received a BA degree in economics, cum laude, from Carleton College in 1978 and an MBA from Harvard Business School in 1980.

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